Just days after Microsoft made an offer to buy out search portal Yahoo, Yahoo responded back rejecting the $44 billion dollar offer saying it was not in the best interest of its shareholders.  Yahoo’s board felt that Microsoft’s offer substantially undervalues Yahoo.

Today, Microsoft released a statement in response to Yahoo’s rejection which can bee seen on the Microsoft site.

What’s my stance on the merger?  I feel that if both companies can start to compete with Google through the merger then it is a good thing, but on the other hand receiving all your traffic from two search engines rather than three isn’t better.  The perfect scenario would be if Yahoo and Microsoft didn’t merge, and all three search engines pushed internet traffic equally.  It would make me sleep easier at night knowing that if my rankings crashed in one of the search engines the other two would still be sending me traffic.  As it stands today, Google is the be-all and end-all of search engine traffic.

If you haven’t been keeping up with the latest events in the merger I suggest you do because I feel the outcome is important for the affiliate and SEO industry.  I’ll be covering the events of the Microsoft/Yahoo merger as things progress.

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